Contents of Report
Growth Rate
Cohorted Customer and Revenue Growth Rates, with calculations of main sources of growth and sustainability of growth
Product-Market Fit
Measures of Product-Market Fit derived from sustainability of growth, cohorted churn rates, and from retention curves
Unit Economics
Cohorted CAC:LTV analysis. LTV calculated using both the LTV equation and via Cohorted Cumulative Revenue Retention method
Growth Rate
Historical analysis of User, Customer and Revenue growth, tied back to sources of growth and opportunities for improvemenGrowth is one of the most important factors that VCs consider when analysing an investment. It is very important to be able to present a clear and impressive historical growth in Customers and Revenue
However, Growth alone is insufficient. A VC will want to understand if the growth is sustainable, where it has come from, and if it can be repeated
Our analysis goes beyond simple Revenue graphs. Cohort analysis indicates the sources of Growth, along with areas to focus on. The User Quick Ratio and Revenue Quick Ratio give indications of sustainability of Growth, by illustrating the ratio between Active Customers and Lost Customers
The result is effective analysis that clearly illustrates your growth story
Get started →Product-Market Fit
Clear analysis of Product Usage, User trends, and degree of Product-Market FitAchieving Product-Market Fit is incredibly important for a Startup that wants to scale, but it is often difficult to judge or evaluate without significant experience
Our algorithms use Brian Balfour's churn analysis method to analyse product usage, estimate churn over time by Customer cohorts, and thereby give a quantitative measure of Product-Market Fit
Product-Market Fit is cohorted, so you can identify which Users have the highest PMF
Get started →
Unit Economics
CAC and LTV determine if your Startup can scale effectively or notThe ratio of Customer Acquisition Cost (CAC) to Customer Lifetime Value (LTV) is important in determining if a Startup should be blitzscaling, or if it needs to work on product, retention, support or other factors
We calculate CAC using the Sales Waterfall technique, whilst LTV is calculated using both the LTV Equation and the Cumulative Revenue Retention method
Clear, cohorted analysis of your CAC and LTV indicate where to focus Sales efforts
Get started →How It Works
Algorithms ingest your raw data via upload or API connection, and automatically generate a detailed Due Diligence report- Connect
Connect data
via API - Merge
Data seamlessely
merged - Analyse
Algorithms analyse
the data - Report
Clear diligence
and insights
Connect
Connect data by upload or API
Merge
Data seamlessely merged
Analyse
Algorithms analyse the data
Report
Clear diligence and insights
Testimonials
What We Analyse
Growth Reporting
Where to focus, how to focus and who to focus your growth efforts on
Product Market Fit
Quantitative measure of Product-Market-Fit, over time, and versus comparable companies
Retention
Where, when and why Users are churning
Ideal Customer
Who to sell to, when to sell to them and how
CAC-LTV
Automatic calculation of Customer Acquisition Cost and Customer Lifetime Value
Revenue Churn
When and why Revenue is churning
Automated Cohorting
Automatic classification of Users into key cohorts
Sales Optimisation
Analysis and Optimisation of your Sales Funnel and Sales operations
Cohort Analysis
Identification of better or worse Cohorts to focus upon
Pricing
Diligence Report
Understand- One-time diligence snapshot
- Identical to VC analysis
- Highlight strengths & weaknesses
- Share within our Investor network
- See example
Dashboard
Improve- Live data analysis
- Identical to VC analysis
- Unlimited seats
- Chat & Email Support
Consulting
ExecuteEnquire for Pricing
- Operations improvements
- Data analysis
- Custom implementations
- Fundraising assistance