LTV Calculator

Calculate your Customer Lifetime Value using the LTV Formula

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Let's do this properly...

Login, connect your data, and inate will automatically calculate your LTV, along with all your other core metrics

Core VC Metrics Calculated

inate connects to your data and calculates your fundraising metrics

CAC

Customer Acquisition Cost, marketing and sales funnel metrics.

LTV

Customer Lifetime Value calculated via cohorted revenue recognition and LTV formula.

Churn

Automatically cohorted User and Revenue Churn rates.

Burn Rate

Cashflow modelling direct from your bank account.

Growth

Automatically cohorted Revenue and User Growth rates.

Quick Ratios

Quick Ratios illustrating sustainability of growth.

Runway

Direct cash-out date modelling based upon live bank account data.

Revenue Expansion

Automatically cohorted revenue expansion, contraction and cohorting.

Product-Market Fit

Quantified PMF via retention curve analysis.

Cumulative Revenue Retention
Cohorted LTV
Customer Lifetime Value

Automated Calculation

LTV calculated direct from your data

Customer Lifetime Value automatically from your data via the LTV Formula and via the Cumulative Revenue Retention Method.
inate automatically ingests your data, cohorts your Users, and calculates their LTV.
Stun VCs and Investors with your understanding of your unit economics.

Automatically Calculate Your LTV

Early Stage

$0/mo
  • Core Metrics
  • VC Recommendations
  • Lender Network
  • VC Fundability
  • Analytics Dashboard
  • Benchmarking vs Peers

Growth

Most Popular
$49/mo
  • Core Metrics
  • VC Recommendations
  • Lender Network
  • VC Fundability
  • Analytics Dashboard
  • Benchmarking vs Peers

Related Articles

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A Lighthearted Intro to CAC-LTV

CAC and LTV are invaluable metrics to understand the Operations of a Startup; but they are both frequently misunderstood. We use the analogy of Jack and the Beanstalk to outline what matters in these metrics, and why they're critical to your Startup's success

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LTV Fundamentals

There are several methods to calculate LTV, with differing advantages and disadvantages. This post discuss some of the more popular methods, and the fundamental assumptions that underlie them.

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LTV Methods - the LTV Equation

The LTV Equation (or LTV Formula) is one of the most widely used methods of calculating LTV - it's relatively simple and illustrates the main drivers of LTV - but also makes a number of implicit assumptions and so may be unsuitable for modern startups. This post addresses the assumptions behind this method, and discusses when it should be applied or avoided.

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Startup Hierarchy of Funding Needs

Investors implicitly seek answers to a series of questions when evaluating a Startup. I call this the "Hierarchy of Funding Needs", and I believe that Startups have to prove that they have fulfill these Needs in order if they want to be successful at fundraising.

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