The LTV Equation (or LTV Formula) is one of the most widely used methods of calculating LTV - it's relatively simple and illustrates the main drivers of LTV - but also makes a number of implicit assumptions and so may be unsuitable for modern startups. This post addresses the assumptions behind this method, and discusses when it should be applied or avoided.
Read More
CAC and LTV are invaluable metrics to understand the Operations of a Startup; but they are both frequently misunderstood. We use the analogy of Jack and the Beanstalk to outline what matters in these metrics, and why they're critical to your Startup's success
Read More
Operational requirements vary between Startups, and it's necessary to understand needs rather than specify prosaic solutions. This is an intro to Operations at Startups, and touches on methodologies to better understand and optimise your Startup.
Read More