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LTV Methods - the LTV Equation

The LTV Equation is one of the most widely used methods of calculating LTV - it's relatively simple and illustrates the main drivers of LTV - but also makes a number of implicit assumptions and so may be unsuitable for modern startups. This post addresses the assumptions behind this method, and discusses when it should be applied or avoided.

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Corporate-Level Dashboard 101

This is a short, prosaic and to-the-point overview of how you should structure your Corporate-Level dashboard for success.

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A Lighthearted Intro to CAC-LTV

CAC and LTV are invaluable metrics to understand the Operations of a Startup; but they are both frequently misunderstood. We use the analogy of Jack and the Beanstalk to outline what matters in these metrics, and why they're critical to your Startup's success

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