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Startup Hierarchy of Funding Needs

Investors implicitly seek answers to a series of questions when evaluating a Startup. I call this the "Hierarchy of Funding Needs", and I believe that Startups have to prove that they have fulfill these Needs in order if they want to be successful at fundraising.

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A Lighthearted Intro to CAC-LTV

CAC and LTV are invaluable metrics to understand the Operations of a Startup; but they are both frequently misunderstood. We use the analogy of Jack and the Beanstalk to outline what matters in these metrics, and why they're critical to your Startup's success

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