Investors implicitly seek answers to a series of questions when evaluating a Startup. I call this the "Hierarchy of Funding Needs", and I believe that Startups have to prove that they have fulfill these Needs in order if they want to be successful at fundraising.
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There are several methods to calculate LTV, with differing advantages and disadvantages. This post discuss some of the more popular methods, and the fundamental assumptions that underlie them.
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CAC and LTV are invaluable metrics to understand the Operations of a Startup; but they are both frequently misunderstood. We use the analogy of Jack and the Beanstalk to outline what matters in these metrics, and why they're critical to your Startup's success
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