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LTV Methods - the LTV Equation

The LTV Equation is one of the most widely used methods of calculating LTV - it's relatively simple and illustrates the main drivers of LTV - but also makes a number of implicit assumptions and so may be unsuitable for modern startups. This post addresses the assumptions behind this method, and discusses when it should be applied or avoided.

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An Intro to Startup Operations

Operational requirements vary between Startups, and it's necessary to understand needs rather than specify prosaic solutions. This is an intro to Operations at Startups, and touches on methodologies to better understand and optimise your Startup.

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Corporate-Level Dashboard 101

This is a short, prosaic and to-the-point overview of how you should structure your Corporate-Level dashboard for success.

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OODA Loop

The OODA loop is a great methodology for encouraging rapid, effective iteration at a Startup. Its origins lie in the Korean war and research by the US Air Force, but it has been successfully applied to corporate strategy, law, the military and law enforcement. I highly recommend this methodology for all Startups

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A Lighthearted Intro to CAC-LTV

CAC and LTV are invaluable metrics to understand the Operations of a Startup; but they are both frequently misunderstood. We use the analogy of Jack and the Beanstalk to outline what matters in these metrics, and why they're critical to your Startup's success

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Tours of Duty

Successful Startups often end up 'turning' their team three times; it's a tough but necessary process. We talk about what drives this, how biology and management theory suggest there are limits to how far we can develop individuals in the environment of a Startup, and how best to approach this tough necessity.

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The Scaling Chasm

There's a fundamental tension between the ways in which early-stage startup and growth-stage startups operate. The ways in which Founders and managers act must fundamentally change, and I see too many companies struggling to understand what has happened and why their old practises don't work (or worse, cripple morale!). This post is about how Startups change over time, what Founders need to be aware of, and how to avoid crippling a successful company with bad habits.

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Bakken Oil Production

An example of mining, extracting, cleaning-up and processing data from 50,000 oil wells in North Dakota to create a cool graphic

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